Digital Marketing Executive

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Job Category: Marketing Job Type: Full Time Job Location: Vijayawada Shift Timings: US Time Zone

Position Summary:

Pixentia offers a full line of innovative business services and solutions. We are looking for a dynamic, energetic and organized “Inbound Marketing executive” to work at our Vijayawada, India location.

Duties/Responsibilities:

Develop Lead Generation using email campaigns
Identify target companies and grow the email list.
Develop various email templates and messaging campaigns.
Social Media promotion on LinkedIn, Twitter and other platforms.
Promotion of blogs, content marketing & SEO
Creating landing pages for various campaigns
Hands-on SEO experience with a strong technical focus
Knowledge about Google Webmaster tool & Google Analytics
Knowledge of Meta tags/Title tag changes
Keyword Research/Analysis, Competitor Analysis
On-page/Off-page activities
Social Bookmarking, classified submission, Business Listing
Blog creation and submission
Creating weekly and monthly reports
Work closely with the other team members to meet client goals
Google AdWords campaigns setup
Knowledge of SEO, SMO, SMM, B2B & B2C, PPC Campaigns, Google Analytics, Affiliate Marketing, Email Etiquettes, etc.
Excellent knowledge in the following would be a plus
CRM - Zoho, HubSpot
Email Marketing - Mailchimp, Constant Contact, Zoho 
LinkedIn Marketing
Blog & Content Marketing
Twitter Marketing